IGD predicts that the value of the online grocery market will nearly double in size by 2014, with a forecast annual growth rate more than three times faster than that of the wider grocery sector. With broadband penetration and internet familiarity rising fast, alongside the development of retail websites and new and enhanced online services, the online world will increasingly influence shoppers and the decisions they make.
With shoppers seeking greater diversity in where they buy their food and groceries, retailers and suppliers will need to understand the evolving demands of shoppers and adapt their strategies accordingly.
With an increasingly competitive online market place, how can retailers increase loyalty levels and appeal to a new breed of online shopper? How can suppliers adapt point-of-purchase marketing to this format to encourage a greater degree of impulse purchasing?
via Online Shopping 2009 report – The online grocery retailing guide – IGD.com.
