IGD predicts that the value of the online grocery market will nearly double in size by 2014, with a forecast annual growth rate more than three times faster than that of the wider grocery sector. With broadband penetration and internet familiarity rising fast, alongside the development of retail websites and new and enhanced online services, the online world will increasingly influence shoppers and the decisions they make.  Read more... (161 words, estimated 39 secs reading time)

Ever feel like TV commercials, radio spots, bus butts, and newspaper ads are just a lot of shouting? Your members could be feeling the same way. With a technology-infused society, traditional mass media just doesn’t connect with most consumers today. Yet, out of convention, advertisers still spend the bulk of their marketing budgets on these tactics.  Read more... (615 words, estimated 2:28 mins reading time)